A Few Steps Closer

That's what today was about.

Projects, both big and small, always move forward in steps. Most of the time, the steps are small. Today was no different.

After much research, packaging was decided on.

Packaging the product is important in any number of ways. Keeping the product stable, giving it "shelf life", and a "presence" marketing wise are all so important. It has to mesh seamlessly with both the product and the label. One small mistake can leave a great product darn near invisible no matter how hard you market it.

"Doc" is without a doubt the expert on that and product development.

My long suits are in research, writing, and working with "Doc".

I honestly can say we have a good system that's been tested under fire over the years.

But that's another blog for another time.

We also ordered some other packaging items for another line of product that came into view in the last couple days. It was a stroke of genius that I wish I could take credit for.

Alas, I can not.

As soon as I got the text, I texted back one word.

"Brilliant".

It really is.

It will come on line simultaneously with the main project.

Watch here for the website roll out. It will be a full service website with secure ordering/payments and customer support.

Those of you that have my cell number can always call me directly.

Packaging is en route, the product is in its finishing stages, and labelling is being developed over the weekend.


It is the best thing you've never had.

Soon, you'll be able to drop the *n* out of "never".

Thank me then.

Until the next time, all y'all take care of yourselves.

Air Traffic Mike, ret.